SHADES OF LOVE

Valentine's Day Makeup

Romance awaits. Enchant your Valentine with better-for-skin beauty you’ll fall for again and again.

The Perfect Gift

Love a clean beauty lover? Treat them to Bundles and gift more pure favorites for less.

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123 Products

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4.4
Rated 4.4 out of 5 stars
4.4 Stars (123 Reviews)

MINERALIST® Ultranatural Eyeshadow Palette

6 richly pigmented, ultra-blendable rosy taupe and cool brown shades.

Regular price  $16.50

Sale price  $16.50

Regular price $33.00

Light Cool 2
+30 Shades
3.9
Rated 3.9 out of 5 stars
3.9 Stars (662 Reviews)

ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

Serum foundation improves skin smoothness and protects with SPF 20.

Regular price  $44.00

4.2
Rated 4.2 out of 5 stars
4.2 Stars (263 Reviews)

MAXIMIST® Phyto-Fiber Volumizing Mascara

Infused with fortifying ingredients for visibly thicker lashes over time.

Regular price  $22.00

Expressive
+12 Shades
4.6
Rated 4.6 out of 5 stars
4.6 Stars (349 Reviews)

MINERALIST® Lasting Matte Liquid Lipstick

Velvety matte liquid lipstick provides long-lasting, transfer-resistant wear.

Regular price  $23.00

Best Seller
Pink Me Up
+10 Shades
4.6
Rated 4.6 out of 5 stars
4.6 Stars (307 Reviews)

GEN NUDE® Powder Blush

Builds and blends seamlessly, gives skin a diffused, soft-focus finish.

Regular price  $29.00

4.8
Rated 4.8 out of 5 stars
4.8 Stars (282 Reviews)

AGELESS Phyto-Retinol Neck Cream

Plant-based retinol alternative that reduces the look of wrinkles.

Regular price  $60.00

4.0
Rated 4.0 out of 5 stars
4.0 Stars (624 Reviews)

PRIME TIME® Original Pore Minimizing Primer

Extends makeup wear, minimizes the look of pores, and blurs imperfections.

Regular price  $31.00

Best Seller
Kiss of Mauve
+5 Shades
4.7
Rated 4.7 out of 5 stars
4.7 Stars (440 Reviews)

GEN NUDE® Blonzer

Blush + bronzer hybrid, gives cheeks a rosiness plus a sun-kissed glow.

Regular price  $29.00

4.6
Rated 4.6 out of 5 stars
4.6 Stars (888 Reviews)

Mini Strength & Length® Serum-Infused Mascara

Lash serum lengthens, lifts and defines, for visibly longer lashes over time.

Regular price  $13.00

Rose Glow
+5 Shades
4.7
Rated 4.7 out of 5 stars
4.7 Stars (434 Reviews)

GEN NUDE® Highlighting Blush

A 2-in-1 blush + highlighter hybrid that enlivens cheeks in just one step.

Regular price  $29.00

Best Seller
4.6
Rated 4.6 out of 5 stars
4.6 Stars (727 Reviews)

ORIGINAL MINERAL VEIL® Loose Setting Powder Broad Spectrum SPF 25

Talc-free translucent loose setting powder with SPF 25 that sets makeup.

Regular price  $35.00

4.6
Rated 4.6 out of 5 stars
4.6 Stars (224 Reviews)

WELL-RESTED® Under Eye Brightener SPF 20

Visibly reduces the look of dark circles and protects with mineral-based SPF 20.

Regular price  $27.00

Best Seller
4.8
Rated 4.8 out of 5 stars
4.8 Stars (297 Reviews)

Warmth All-Over Face Color Bronzer

Allover face powder to highlight your complexion with a touch of radiance.

Regular price  $26.00

4.7
Rated 4.7 out of 5 stars
4.7 Stars (339 Reviews)

LASHTOPIA® Mega Volume Mineral-Based Mascara

Dramatically volumizes lashes for fluttery fanned-out fullness.

Regular price  $20.00

4.7
Rated 4.7 out of 5 stars
4.7 Stars (13,093 Reviews)

SKINLONGEVITY® Long Life Herb Serum 50 ML

Powered by Long Life Herb, dramatically improves visible signs of aging.

Regular price  $71.00

Vanilla 02
+20 Shades
4.8
Rated 4.8 out of 5 stars
4.8 Stars (2,469 Reviews)

Mini COMPLEXION RESCUE® Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

The #1 tinted moisturizer in the U.S, SPF 30, with Hyaluronic Acid.

Regular price  $23.00

Showing 32 of 123 Items