Our clinically proven formulas start by strengthening skin’s barrier and defending against daily damage—and that means our plant-powered and mineral actives can work harder to improve your skin daily. Smooth the look of fine line and wrinkles, minimize the appearance of pores, even out skin tone, and restore radiance. It’s easy to address any skin concern with a customized routine that meets your skin’s unique needs.

Clean, pure and natural. We use minerals because of their unique ability to protect skin from damaging UVA and UVB rays—leading to visibly improved skin texture and tone—as well provide customizable coverage without clogging pores, causing breakouts or irritating sensitive skin.

Every ingredient we put into our clean foundations, concealers and setting powders works hard to give you better bare skin every day. Our mineral-based formulas visibly improve skin’s condition, while protecting with reef-safe SPF.

We’ve reduced our use of virgin plastic and minimized the amount of raw materials used in our packaging. Our new bottles and jars are made with Post-Consumer Recycled materials, and our makeup bags are made from recycled plastic bottles. Recyclable cartons and eyeshadow palettes are made from responsibly sourced Forest Stewardship Council-certified paper.

There’s a better way to be beautiful, and that’s by making sure all of our skin-improving formulas are 100% vegan and cruelty-free.

These are the values we live by and they’re the values our community lives by too. We are PETA-certified, never test on animals, and our formulas include NO animal products, by-products or derivatives—ever.