The Power of Minerals

We bring together the most effective natural ingredients and the latest advancements in skincare science to create clinically proven formulas that combine clean and clinical. These “cleanical” formulas let you create a radiant, healthy-looking complexion and customized color looks—while improving skin with every wear.

Clean Ingredients,
Healthy Skin

We bring together the most effective natural ingredients and the latest advancements in skincare science to create clinically proven formulas that combine clean and clinical. These “cleanical” formulas let you create a radiant, healthy-looking complexion and customized color looks—while improving skin with every wear.

Safe For All Skin Types

Free from parabens, binders and fillers, mineral makeup is hypoallergenic, making it a better choice for sensitive skin and those with acne concerns, rosacea, psoriasis and eczema. But mineral makeup works for all skin types, not just sensitive ones.

Our skin-improving foundation formulas are “non-comedogenic,” meaning they don’t clog pores or cause breakouts. Because if you’re trying to cover acne with foundation, the last thing you need is makeup that causes more breakouts. If you’re allergic to traditional makeup ingredients, our #1 recommendation would be ORIGINAL Loose Mineral Foundation, since it’s made with just 5 natural mineral ingredients—that’s it. It’s better for all skin types though, and promotes clearer, healthier-looking skin over time. 

Made to Last

The natural elements in mineral makeup blend seamlessly with your skin and natural oils. Our BAREPRO® Performance Wear Powder Foundation is tested to last a full 12 hours—and the formula is made up of 90% vitamins and minerals. And if that’s not enough, BAREPRO® Performance Wear Liquid Foundation lasts up to 24 hours—and improves skin’s texture too, thanks to papaya enzymes. You can also extend the wear of any mineral foundation or eyeshadow by using a primer first. PRIME TIME® Primer is our best-selling face primer, which helps to smooth fine lines and improve foundation application.

Safe From The Sun, Naturally

A perk of using mineral foundations is that most have a natural sunscreen as a main ingredient: Titanium Dioxide, Zinc Oxide or both. Suitable for all skin types, including those with sensitive skin or rosacea, these natural sunscreen ingredients (which also have anti-inflammatory properties and a calming effect on the skin) make up two of the five total ingredients found in our bestselling ORIGINAL Loose Powder Foundation SPF 15. While chemical sunscreen can be harmful to coral reefs and other sea life, our mineral sunscreens are reef safe.