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ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

3.9
Rated 3.9 out of 5 stars
3.9 Stars (680 Reviews)

Regular price  $44.00

Free standard shipping on all foundations!

Serum foundation improves skin smoothness and protects with SPF 20.

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Free of:

Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free


What it is:

SO PURE. SO TRUE. SO YOU. Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*​

What it does:

Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.

Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.


Why you'll love it:

Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.
  • Ideal for all skin types – even the most sensitive.
  • Non-comedogenic
  • Vegan
  • Available in 30 inclusive shades.



Consumer tested:

  • Clinically proven to improve skin smoothness in 7 days*
  • Improves skins tone and minimizes pores over time
  • Delivers all-day feather-light, naturally radiant finish
  • Protects against UVA/UVB rays with broad spectrum mineral SPF 20

    *Based on a clinical test by an independent lab


ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

Fair Cool 1

Reviews & Questions

3.9
Rated 3.9 out of 5 stars
Based on 680 reviews
Total 5 star reviews: 299 Total 4 star reviews: 169 Total 3 star reviews: 112 Total 2 star reviews: 53 Total 1 star reviews: 47
69%would recommend this product
680 reviews
  • Laura T.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Neutral 2
    I recommend this product
    Skin Type Dry
    Skin Tone Light Medium
    Best To Use For Natural Finish, Quick Application, Medium Coverage, Blends Well, All Day Wear
    Age 51-60
    Rated 5 out of 5 stars
    Yesterday
    The best

    Applies like a dream. I just use my fingers. No brushes or sponges to clean is a plus. It’s silky, glowy, and gives a nice amount of coverage while looking natural. You can’t feel that you have it on even on a hot humid day. It stays on top of your skin rather than being rubbed into the skin and disappearing like most other liquid makeup. Does not oxidize and looks good all day. It’s like putting a healthy serum on instead of covering your face with a mask of makeup. I love it and will use no other.

  • Amelia D.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Neutral 2.5
    I do not recommend this product
    Rated 2 out of 5 stars
    Yesterday
    Too watery

    I thought I was ordering the same product I had used before. This was extremely watery. The previous product had more of a creamy nature that I applied with a brush and worked so much better. The finish was cakey.

  • Teresa B.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Cool 2.5
    I recommend this product
    Skin Type Combination
    Skin Tone Light Medium
    Best To Use For Blends Well
    Age over 60
    Rated 5 out of 5 stars
    2 weeks ago
    Spf

    Happy to find a product wit the spf protection.

  • Brenda H.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Medium Deep Warm 4.5
    I recommend this product
    Skin Type Normal
    Skin Tone Medium
    Best To Use For Medium Coverage, Natural Finish, All Day Wear, Quick Application
    Age over 60
    Rated 5 out of 5 stars
    2 weeks ago
    Matches my skin tone perfectly.

    Goes on smoothly with a brush. Love that it has UV protection .

  • Deborah S.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Cool 2.5
    Skin Type Normal
    Skin Tone Light Medium
    Age over 60
    Rated 3 out of 5 stars
    2 weeks ago
    Not a fan

    It takes a while to get this product to "not smear". It's ok, I will finish it, just will not order again.