Skip gallery

This is a product gallery carousel with rotating slides. Use Next and Previous buttons to navigate.

ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

3.9
Rated 3.9 out of 5 stars
3.9 Stars (689 Reviews)

Regular price  $44.00

Free standard shipping on all foundations!

Serum foundation improves skin smoothness and protects with SPF 20.

This is a product gallery carousel with rotating slides. Use Next and Previous buttons to navigate.

Making a selection within this select dropdown may cause your selected shade to change and in turn, the content (product images associated with the shade) on this page to change. The following select dropdown will show a filtered list of the product's variants based on the selected shade group.
Making a selection within the following swatch category slider may cause your selected shade to change and in turn, the content (product images associated with the shade) on this page to change. The following slider will allow you to filter the product variants by shade group.
Making a selection with these inputs will cause your selected shade to change and in turn, the content (product images associated with the shade) on this page to change.
Product variants

Good Rewards

$44.00

Join & earn  points on this product

Free of:

Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free


What it is:

SO PURE. SO TRUE. SO YOU. Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*​

What it does:

Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.

Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.


Why you'll love it:

Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.
  • Ideal for all skin types – even the most sensitive.
  • Non-comedogenic
  • Vegan
  • Available in 30 inclusive shades.



Consumer tested:

  • Clinically proven to improve skin smoothness in 7 days*
  • Improves skins tone and minimizes pores over time
  • Delivers all-day feather-light, naturally radiant finish
  • Protects against UVA/UVB rays with broad spectrum mineral SPF 20

    *Based on a clinical test by an independent lab


ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

Light Cool 2

Reviews & Questions

3.9
Rated 3.9 out of 5 stars
Based on 689 reviews
Total 5 star reviews: 301 Total 4 star reviews: 170 Total 3 star reviews: 113 Total 2 star reviews: 54 Total 1 star reviews: 51
68%would recommend this product
689 reviews
  • Kateryna M.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Neutral 2
    I recommend this product
    Skin Type Dry
    Skin Tone Light Medium
    Best To Use For Medium Coverage, Natural Finish
    Age 41-50
    Rated 5 out of 5 stars
    13 seconds ago
    Perfect foundation for everyday use

    Not only foundation is of great quality, but customer service is excellent as well. They helped to find a perfect match for me and I enjoy light medium even coverage on my face as well as sunscreen protection.

  • Carrie F.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Neutral 2.5
    I recommend this product
    Skin Type Combination
    Skin Tone Light
    Best To Use For Sheer Coverage
    Age 41-50
    Rated 4 out of 5 stars
    4 days ago
    Natural look

    Good natural look.

  • Denise K.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Fair Neutral 1.5
    I do not recommend this product
    Skin Type Combination
    Age over 60
    Rated 1 out of 5 stars
    5 days ago
    Showed the pores

    Strange consistency. After applying moisturizer, primer, and foundation, my skin looked awful. All the poors could be seen. The products did not blend.

  • Kim D.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Fair Warm 1
    I recommend this product
    Skin Type Normal
    Skin Tone Fair
    Best To Use For Medium Coverage, Blends Well, Natural Finish, All Day Wear, Full Coverage
    Age 51-60
    Rated 5 out of 5 stars
    1 week ago
    Just what I needed

    I needed more coverage than the BB Bare Minerals moisturizer I was using. I wasn’t sure how to match the shade from the BB product and the online chat/advisor’s recommendation was perfect. I like the coverage, it’s just what I was hoping for.

  • Tawnya S.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Fair Neutral 1.5
    I do not recommend this product
    Skin Type Normal
    Skin Tone Light
    Age 51-60
    Rated 1 out of 5 stars
    1 week ago
    Not happy

    I do not like the foundation. It does not lay nicely on my skin. I've tried foundation brush, sponge, and even my fingers. I also ordered and use your foundation primer. I'd like to return it.