Skip gallery

This is a product gallery carousel with rotating slides. Use Next and Previous buttons to navigate.

10 New Shades!

ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

3.9
Rated 3.9 out of 5 stars
3.9 Stars (650 Reviews)

Regular price  $44.00 $33.00

Serum foundation improves skin smoothness and protects with SPF 20.

This is a product gallery carousel with rotating slides. Use Next and Previous buttons to navigate.

Making a selection within this select dropdown may cause your selected shade to change and in turn, the content (product images associated with the shade) on this page to change. The following select dropdown will show a filtered list of the product's variants based on the selected shade group.
Making a selection within the following swatch category slider may cause your selected shade to change and in turn, the content (product images associated with the shade) on this page to change. The following slider will allow you to filter the product variants by shade group.
Making a selection with these inputs will cause your selected shade to change and in turn, the content (product images associated with the shade) on this page to change.
Product variants

Good Rewards

$44.00

Join & earn  points on this product

Free of:

Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free


What it is:

SO PURE. SO TRUE. SO YOU. New Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*​

What it does:

New Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.

Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.


Why you'll love it:

Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.
  • Ideal for all skin types – even the most sensitive.
  • Non-comedogenic
  • Vegan
  • Available in 30 inclusive shades.



Consumer tested:

  • Clinically proven to improve skin smoothness in 7 days*
  • Improves skins tone and minimizes pores over time
  • Delivers all-day feather-light, naturally radiant finish
  • Protects against UVA/UVB rays with broad spectrum mineral SPF 20

    *Based on a clinical test by an independent lab


ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

Light Neutral 2

Reviews & Questions

3.9
Rated 3.9 out of 5 stars
Based on 650 reviews
Total 5 star reviews: 280 Total 4 star reviews: 166 Total 3 star reviews: 110 Total 2 star reviews: 49 Total 1 star reviews: 45
69%would recommend this product
650 reviews
  • Chris B.
    Verified Buyer
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Fair Cool 1.5
    I do not recommend this product
    Skin Type Combination
    Skin Tone Light
    Age 51-60
    Rated 1 out of 5 stars
    4 months ago
    Really don’t like how oily this is

    The coverage is sub par.

  • Kimberly van B.
    Verified Buyer
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Warm 2.5
    I recommend this product
    Skin Type Combination
    Skin Tone Light Medium
    Best To Use For Medium Coverage, Natural Finish, All Day Wear, Blends Well
    Age 31-40
    Rated 5 out of 5 stars
    6 months ago
    Surpriced!

    I haven't used foundation for quite some time (new mom.. busy life). I really wanted a soft foundation and this one is perfect! The shade matches with my skintone. I'm very happy whith this foundation! easy to apply and feels like 2nd skin

  • vickie T.
    Verified Buyer
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Cool 2.5
    I do not recommend this product
    Skin Type Normal
    Skin Tone Light
    Best To Use For Medium Coverage, All Day Wear, Quick Application, Natural Finish, Blends Well
    Age over 60
    Rated 2 out of 5 stars
    6 months ago
    Dissatisfied

    The new product has a strange smell to it however

    The texture is not bad.

    I loved the previous, bare pro, the color flax 9.5 was perfect for me.

    On the new product I went with the color recommendation on the website. You can see in the photos the new one has to much yellow in it.

    Can you recommend another shade?

  • Khanh T.
    Verified Buyer
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Fair Cool 1
    I recommend this product
    Skin Type Combination
    Skin Tone Fair
    Best To Use For Blends Well, All Day Wear, Natural Finish
    Age 31-40
    Rated 5 out of 5 stars
    1 year ago
    Love it!

    Make sure to shake the bottle first. I love how a little but goes a long way! The fact it has serum is great! Skincare and makeup all in one.

  • tammy c.
    Verified Buyer
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Deep Warm 5
    I recommend this product
    Skin Tone Medium Deep
    Best To Use For All Day Wear
    Rated 5 out of 5 stars
    1 year ago
    Love this foundation I usually use powder but this one LOVE IT

    Love this foundation I usually use powder but this one LOVE IT

Reviews LoadedReviews Added