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10 New Shades!

ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

3.9
Rated 3.9 out of 5 stars
3.9 Stars (654 Reviews)

Regular price  $44.00 $33.00

Serum foundation improves skin smoothness and protects with SPF 20.

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Free of:

Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free


What it is:

SO PURE. SO TRUE. SO YOU. New Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*​

What it does:

New Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.

Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.


Why you'll love it:

Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.
  • Ideal for all skin types – even the most sensitive.
  • Non-comedogenic
  • Vegan
  • Available in 30 inclusive shades.



Consumer tested:

  • Clinically proven to improve skin smoothness in 7 days*
  • Improves skins tone and minimizes pores over time
  • Delivers all-day feather-light, naturally radiant finish
  • Protects against UVA/UVB rays with broad spectrum mineral SPF 20

    *Based on a clinical test by an independent lab


ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

Medium Neutral 3

Reviews & Questions

3.9
Rated 3.9 out of 5 stars
Based on 654 reviews
Total 5 star reviews: 282 Total 4 star reviews: 166 Total 3 star reviews: 111 Total 2 star reviews: 49 Total 1 star reviews: 46
69%would recommend this product
654 reviews
  • Chris B.
    Verified Buyer
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Fair Cool 1.5
    I do not recommend this product
    Skin Type Combination
    Skin Tone Light
    Age 51-60
    Rated 1 out of 5 stars
    4 months ago
    Really don’t like how oily this is

    The coverage is sub par.

  • Kimberly van B.
    Verified Buyer
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Warm 2.5
    I recommend this product
    Skin Type Combination
    Skin Tone Light Medium
    Best To Use For Medium Coverage, Natural Finish, All Day Wear, Blends Well
    Age 31-40
    Rated 5 out of 5 stars
    6 months ago
    Surpriced!

    I haven't used foundation for quite some time (new mom.. busy life). I really wanted a soft foundation and this one is perfect! The shade matches with my skintone. I'm very happy whith this foundation! easy to apply and feels like 2nd skin

  • vickie T.
    Verified Buyer
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Cool 2.5
    I do not recommend this product
    Skin Type Normal
    Skin Tone Light
    Best To Use For Medium Coverage, All Day Wear, Quick Application, Natural Finish, Blends Well
    Age over 60
    Rated 2 out of 5 stars
    6 months ago
    Dissatisfied

    The new product has a strange smell to it however

    The texture is not bad.

    I loved the previous, bare pro, the color flax 9.5 was perfect for me.

    On the new product I went with the color recommendation on the website. You can see in the photos the new one has to much yellow in it.

    Can you recommend another shade?

  • Khanh T.
    Verified Buyer
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Fair Cool 1
    I recommend this product
    Skin Type Combination
    Skin Tone Fair
    Best To Use For Blends Well, All Day Wear, Natural Finish
    Age 31-40
    Rated 5 out of 5 stars
    1 year ago
    Love it!

    Make sure to shake the bottle first. I love how a little but goes a long way! The fact it has serum is great! Skincare and makeup all in one.

  • tammy c.
    Verified Buyer
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Deep Warm 5
    I recommend this product
    Skin Tone Medium Deep
    Best To Use For All Day Wear
    Rated 5 out of 5 stars
    1 year ago
    Love this foundation I usually use powder but this one LOVE IT

    Love this foundation I usually use powder but this one LOVE IT

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