Prime Time Original Foundation Primer

What It Is:

This clean, mineral powered primer extends makeup wear for 24hrs with a soft-focused, breathable matte finish that smooths and controls shine.*

What It Does:

The Original Prime Time Primer is back, for real—24hr makeup extension and oil control.*  This clean, mattifying formula smooths texture, blurs pores, and nourishes skin with antioxidant-rich vitamins C+E and mineral-rich sea water for a healthier-looking complexion.

Proven Results:

• The 24hr makeup extending and mattifying primer you love is back for real*
• Clean, silky gel formula glides on seamlessly,* to prep skin for makeup
• Mineral powered, breathable **, oil-controlling formula* smooths skin instantly** and overtime***

Clinical Claims*:

• 24hr extended makeup wear & oil control
• 27% smoother skin after 4 weeks of use
• 23% reduction in pores after 4 weeks of use
• 21% improvement in look of bare skin immediately and 15% improvement after 4 weeks of use
• Crease-proof, sweat-proof, humidity-proof, and waterproof

Consumer Claims:

• 100% agree it smooths skin instantly**
• 95% agree it improves the appearance of skin texture  overtime***
• 96% agree it soothes and nourishes skin over time***
• 90% agree it helps control shine over time***
• 91% saw immediate pore improvement***
• Consumers agreed it offers comfortable wear, layers well under makeup, and doesn’t pill **

*based on an independent clinical test of 30 panelists
** based on an independent consumer test of 30 panelists
*** based on an independent consumer test of 30 panelists using foundation+ primer