SHADES OF LOVE

Valentine's Day Makeup

Romance awaits. Enchant your Valentine with better-for-skin beauty you’ll fall for again and again.

The Perfect Gift

Love a clean beauty lover? Treat them to Bundles and gift more pure favorites for less.

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123 Products

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4.6
Rated 4.6 out of 5 stars
4.6 Stars (888 Reviews)

STRENGTH & LENGTH® Serum-Infused Mascara

Lengthens, lifts and defines, for visibly longer, healthier lashes over time.

Regular price  $22.00

4.7
Rated 4.7 out of 5 stars
4.7 Stars (281 Reviews)

Beautiful Finish Foundation Brush

Synthetic finishing brush delivers fast, even and controlled coverage.

Regular price  $39.00

4.7
Rated 4.7 out of 5 stars
4.7 Stars (42 Reviews)

Maximum Coverage Concealer Brush

Maximum Coverage Concealer Brush provides perfectly invisible coverage.

Regular price  $26.00

Back In Stock
4.9
Rated 4.9 out of 5 stars
4.9 Stars (308 Reviews)

BUTTER DRENCH™ Restorative Rich Cream

Ultra-rich, intensely hydrating face cream with a buttery texture.

Regular price  $44.00

4.7
Rated 4.7 out of 5 stars
4.7 Stars (81 Reviews)

MINERALIST® Sunlit Eyeshadow Palette

6 richly pigmented, ultra-blendable sunwarmed bronze and copper shades.

Regular price  $16.50

Sale price  $16.50

Regular price $33.00

Striking Spice
+7 Shades
4.7
Rated 4.7 out of 5 stars
4.7 Stars (220 Reviews)

MINERALIST® Lasting Lip Liner

Extends lip color wear while resisting feathering and bleeding.

Regular price  From $11.00

Sale price  From $11.00

Regular price $22.00

4.6
Rated 4.6 out of 5 stars
4.6 Stars (51 Reviews)

Full Flawless Face Brush

A tapered vegan brush, designed for natural-looking loose powder application.

Regular price  $34.00

4.6
Rated 4.6 out of 5 stars
4.6 Stars (234 Reviews)

PRIME TIME® Hydrate & Glow Primer

Plumps skin's hydration and extends makeup wear up to 24 hours.

Regular price  $31.00

4.7
Rated 4.7 out of 5 stars
4.7 Stars (163 Reviews)

MAXIMIST® Liquid Eyeliner

Richly pigmented, with all-day, waterproof, smudge-proof wear.

Regular price  $12.00

Sale price  $12.00

Regular price $24.00

4.7
Rated 4.7 out of 5 stars
4.7 Stars (89 Reviews)

MINERALIST® Rosewood Eyeshadow Palette

6 richly pigmented, ultra-blendable fresh-picked rose and pink shades.

Regular price  $16.50

Sale price  $16.50

Regular price $33.00

4.8
Rated 4.8 out of 5 stars
4.8 Stars (129 Reviews)

SMOOTHNESS Bare Haven® Soft Moisturizer

Replenishes skin's essential moisture reserves while improving skin’s texture.

Regular price  $41.00

Clear
+4 Shades
4.4
Rated 4.4 out of 5 stars
4.4 Stars (329 Reviews)

STRENGTH & LENGTH® Eyebrow Gel

Brow gel that tints, shapes and defines, promoting visibly fuller brows over time.

Regular price  $11.50

Sale price  $11.50

Regular price $23.00

Taupe
+5 Shades
4.2
Rated 4.2 out of 5 stars
4.2 Stars (42 Reviews)

Mineralist Micro-Defining Eyebrow Pencil

Micro-tip brow pencil that creates ultra-precise hair strokes.

Regular price  $11.50

Sale price  $11.50

Regular price $23.00

Available when you Buy With Prime
4.7
Rated 4.7 out of 5 stars
4.7 Stars (13,093 Reviews)

SKINLONGEVITY® Long Life Herb Serum 100 ML

Powered by Long Life Herb, dramatically improves visible signs of aging.

Regular price  $127.00

3.7
Rated 3.7 out of 5 stars
3.7 Stars (226 Reviews)

PRIME TIME® Eyeshadow Extender

Silicone-free eyeshadow primer that extends eyeshadow wear for 24 hours

Regular price  $23.00

4.5
Rated 4.5 out of 5 stars
4.5 Stars (17 Reviews)

Dramatic Definer Dual-Ended Eye Brush

Vegan, synthetic, dual-ended brush for creating dramatic definition.

Regular price  $31.00

Showing 48 of 123 Items